Today, if you have a new product, a new business or simply a new idea, and want people to know about it, you reach out to them at the only place where they are guaranteed to be found – Social Media.

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Every day, people are spending more time on the internet, and even more so on social media. 

 

Given how aggressive social media platforms have become in recent years, it has become tougher to get people to talk about your business or idea and buy into it. To top that, platforms like Facebook, Twitter and Instagram are constantly changing the way they show posts to your friends and followers. The focus is moving more towards relevance and hence, an expert like Digital Aura can help you reach the right customers on your social media channels. 

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The process of using social media platforms to attract consumers to your website is known as Social Media Management. And optimising your social media channels with the desired keywords is part of Social Media Optimisation – or simply SMO. SMO is an integral companion to SEO, for it’s the keywords most relevant to your business or product that will bring your customers to your social media pages.